CJS Builders
Visual Brand Guideline
Creating a visual identity to span a wide range of mediums, we take Brand Guideline's into the digital world, offering numerous benefits including;
+ The ease of access for anyone, anywhere and on any device.
+ Quicker & Easier to use: Gain access in seconds and use a well-thought-out navigation system to find the assets you need.
+ Brand, Print, Moving Image and Digital, all under one roof.
+ Easily updated and managed centrally - This means your team will never be stuck with an older version and changes in the guideline happen instantly.
+ Download Templates and Assets straight from the page - With links to downloadable PDFs, Source Files and links to shared folders.
+ Secure - With password protection, you can pick and choose who has access to the application and it's shared folders.
Summary of content
Define
- Document Outline
- Brand Positioning
- Brand Idea
- Mood Boards
- Concepts
Design
- Logo
- Symbol
- Font
- Colour
- Imagery
- Iconography
Develop
- Sitemap
- CMS Workflow
- UX/UI
- Atomic Development
- Analytics
- Internal
Deploy
- Information Architecture
- Sales
- Marketing
- Social
- Communications
Document Outline
Following our 4D approach, our Project Document includes a full brand guideline to cover all angles of the brand identity and website Design & Build. You will find the following sections;
Define
Covering each stage of our discovery process, with links to our Project Document in Trello.
Design
The main brand assets and finer details that help build your brand identity.
Develop
Details on our website development stage including full Sitemap, interactive elements and user-flow.
Deploy
Our bench-marking stage in preparation to launch.
Define
Brand Positioning
Introduction
CJS Builders are full service General Contractor, Construction Management, and Consulting Firm based in New York.
Defining CJS Builders
A company in it's 12th year of operations with a wealth of experience and clients. Members of the US Green Building Council with multiple LEED projects in their portfolio.
Brand Idea
Our Brand Idea
To catapult CJS as a brand, we will follow a very modern approach. A keen focus will highlight the company as 'green' to tie in with corporate social responsibility and be deemed a forward-thinking business.
With the type of clientele with similar values, of which would seek a company like CJS, the brand identity must follow an elegant theme to express a wealth of experience whilst appealing to a 'digital/tech' audience with contemporary templates and cutting-edge interactions to enhance userflow.
Mood Boards
Inspiration mood boards from our Discovery stage looking at fonts, colours, placement and use of imagery to set up design direction and create a pool of ideas..
Click an image to view more.
Design
Logo
Logo Master
Logo Safe Zones
The safe zone of our logo can be determined by positioning the C of the logo, as pictured below. This is the absolute minimum safe space between the logo and other elements, or even the canvas, to keep an optimal visual integrity.
Logo Variations
Logo Variations - simplified
Symbol
Font
Aileron
Headlines & sub-headlines
Aileron
For paragraphs & descriptive text
Playfair Display
Highlighting & quotes
Inconsolata
Taglines & Directional copy
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H1
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H2
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H3
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H4
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H5
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
H6
CJS is a full service General Contractor, Construction Management, and Consulting Firm whose success has been based on the simple idea of capturing the essence of our client’s vision and working cooperatively to make it a reality.
Paragraph
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
Block Quote
- A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
- A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
- A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
UnOrdered List
Tagline
A partnership comes from each entity having a share of the responsibility and a stake in the outcome.
h1-white
Colour
Patriot Blue
#343856
Midnight Blue
#25283d
New York Yellow
#ffd662
Primary Colours
Grey
#8a8a8a
Silver
#bbbbbb
Light Grey
#f7f7f7
White
#ffffff
Neutral colours
Imagery
Our imagery has consistency, we create a running theme with templates containing our brand filters.
Iconography
Service Icons
Brand Icons
Social Icons
Utility Icons
Device Icons
Develop
Internal
Deploy
Information Architecture
To create synergy between ourselves, we have used the following integrated platforms to allow efficient project management. Find out more below.
Trello
Full overview of all major activities accessible through this Project Document. A platform to share thoughts and take notes whilst monitor and sign-off each stage of the process.
Explore TrelloGoogle Drive
Our way to store all important assets and information. Shared via the cloud with access options, here you will find the physical files we feed through each platform.
Explore the driveWebflow
All protoypes are designed in Webflow, this allows us to build pages with functionality and interactions allowing us to update and sign-off pages with ease.
Discover WebflowSales
Marketing
Social
Communications